How to Turn Stoichkov into a BBQ Master?

Content and Creative

Challenge

Working with top celebrities can be a blessing but also a challenge. The real task was aligning the brand with Stoichkov while keeping the message authentic.

Insight

Football slangs can be easily transformed into BBQ terms and Stoichkov’s natural charm made everything even better.

The Task

Summer is BBQ season and Kaufland wanted to boost its BBQ range “Chef Mesar” with Hristo Stoichkov as the brand ambassador – Bulgaria’s most successful footballer

Solution

We placed Hristo Stoichkov at the center of the BBQ field turning him into a top chef who used football terms to present his cooking strategy while serving delicious dishes. His improvisation turned the visuals and digital videos into engaging amusing content

OOH

Billboards became a nice part of the campaign as long as all the digital formats

Results

No numbers needed!
When Kaufland asked us to use the digital videos as TV commercials, we knew we nailed it.