What is the latest hi-tech hack to maximize your Google Campaigns?

Nikolay Sotirov
Published June 17, 2024
  • Innovations

What is the latest hi-tech hack to maximize your Google Campaigns?

In today’s digital landscape, where competition for online visibility is fierce, harnessing the full potential of Google campaigns has become paramount for businesses striving to thrive in the digital sphere. From increasing brand awareness to driving conversions and revenue, a well-optimized Google campaign can be a game-changer. But what exactly makes maximizing these campaigns so crucial, and how can businesses ensure they’re making the most of this powerful tool?

The Buzz

In recent months, the buzz around Consent Mode has intensified, particularly among businesses leveraging Google’s suite of products in their marketing strategies. The shift towards stricter data privacy regulations has created a ripple of concern among our clients, stirring a conversation on how to adapt without sacrificing the efficacy of their campaigns.

Navigating user consent in the digital landscape can be complex, but with Consent Mode V2, your business can adapt to these challenges efficiently. This cutting-edge feature from Google enables businesses to honor their users’ consent preferences seamlessly across platforms like Google Analytics, Google Ads, and DV360.

The Platform

Users typically express their consent through a Consent Management Platform (CMP), such as OneTrust or Cookiebot. Google Tag Manager plays a crucial role by interpreting these consent signals and communicating them to various platforms, ensuring compliance and user privacy.

Consent Mode V2 enhances this process by allowing the collection of anonymized data from users who opt-out of tracking. This data, stripped of personal identifiers, empowers Google’s algorithms to model conversions and analyze visitor behavior without compromising user privacy.

What can you expect with Consent Mode V2?

– Exclusive functionality for Google products.
– A CMP is required to capture user consent.
– Anonymized data transfer for non-consenting users enables Google to simulate user behavior.
– Simplified tag management in Google Tag Manager, eliminating the need for blocking triggers.
– Legal counsel should be consulted to ensure compliance with data-sharing practices.

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