What is Advanced Metrix and why is it part of our services’ portfolio?

What is Advanced Metrix and why is it part of our services’ portfolio?

Advanced Metrix provides a complete tracking solution for business that want to take advantage of fully algorithmic campaigns in the platform word. In addition to full tracking implementation Advanced Metrix offers innovative solutions such as:

• Server-side Tracking;
• Facebook Manual Advanced Matching;
• Google Enhanced Conversion Tracking;
• Consent Mode V2.

This solution can provide a competitive edge for our partners in a crowded market. Find out more by getting in touch with our team. But before that – let’s see how it works.

Case Study | Telus + Advanced Metrix = Awesome results

Implementation of server-side tracking (CAPI) helped TELUS International boost event collection by 25% and reduces cost per acquisition by 7.25% across 30 markets.

Here’s what Zaharina Vetseva, Brand & Culture Director in Telus, mentioned in the meantime.

“The team proved to be exceptional partners from start to nish. Despite delays on our end, their dedication and extra eort ensured the successful completion of the project. Their responsiveness and support greatly beneted our team. With the implemented improvements and the creation of a Looker Studio report, our team now possesses the tools to make well-informed decisions through precise tracking and analysis.”

Here you can find the whole case study: 

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