![](https://digitas-sofia.com/wp-content/uploads/2022/06/5D2A4643.jpg)
- Strategy and Innovation
- Content and Creative
- Digital Transformation
- Technology
Creating totally new interactive digital experience using Digital Signage technology and Social Media.
Catching the audience’s attention gets harder and harder – especially when you don’t expect just a single click but an actual engagement – i.e., share a vote. More than once.
We knew that people would join if they saw an ad they could resonate it. Like an ad with their favorite flavor.
With retargeting, we were able to add 93,102 votes. For only 15.29% of the social budget, we were able to achieve 54.22% of votes from social media.
But what’s most important are not the numbers but the nice, sweet feeling that in Bulgaria Milka achieved results other markets couldn’t even get close to.
This way everyone was happy - even the famous purple Milka cow.