DSK Bank

DSK Bank: The Good Christmas Advisor

Employing search data to solve the eternal Christmas dilemma – guessing the correct present to buy for each family member.
  • Content and Creative
  • Technology
Challenge

DSK Bank, being “the people’s bank“ had to take a natural part of its customers’ Christmas shopping and introduce everyone to their new loyalty program “Merci”.

Insight

People leave tracks about their desired items, products, books, travel destinations, experiences, etc., by searching them online.


By taking advantage of their search data, we created a platform that would add emotional value to the experience. The Good Christmas Advisor is a tool that provides suggestions for Christmas presents.


In just a few simple steps, people could find the perfect gift for their loved ones. It’s simple to use - the users just enter the age, gender, location and numerous Xmas gift suggestions appear. They are all based on search data of users with the same or similar profile. The information was derived and combined from Theoremus & Google Marketing Tools.


They are all based on search data of users with the same or similar profile. The information was derived & combined from Theoremus & Google Marketing Tools.


Every present suggestion led to the loyalty program platform “Merci” where people could find the best gift deals. With just one click we helped everyone find the perfect gift and avoid the disappointments this year.

Impact
  • 265,000
    website visits from Nov 24 to Dec 24
  • 90%
    new visitors
  • 10%
    returning visitors
Make a Connection
New Business
Vanya Duncheva
Managing Director
vanya.duncheva@digitas.com
Media Inquiries
Boryana Atanasova
Digital Director
boryana.atanasova@digitas.com

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