- Connected Campaigns
- Content and Creative
Financial literacy in Bulgaria has been declining for decades. Across all ages. As a leading financial institution, DSK Bank decided to commit itself to improving the level of financial literacy nationwide. But how to get the attention of young and adult in a single move?
It all starts in the family. Often enough education & literacy, exist, if not as a present knowledge and skill, then as a value or desire for development, in the family. (The system of education comes second.)
Everything started in 2019 when we launched the award winning National Financiada – a financial literacy competition for high school students and their parents. And using a mix of digital formats, SoMe and PR techniques all leading users to the unique web platform to sift through the fastest and most knowledgeable entrants to take part in a high-tech final – Live event with a host and audience using the Digital Signage technology platform.
A year later, we were ready to build on the high results of the first Financiada making it even bigger. But the 2020 lockdown forced us to rethink our plans for the live finals to keep everyone healthy.
But how to do a live event but without live participants and audience?
By combining three completely different online platforms in one unusual mix, everything came into place. The players were competing on ZOOM, while using the gaming platform Kahoot to answer the questions and everyone could watch the Facebook event live from every point in the country (and win small prizes during the breaк).
We raised the bar by creating a true "DSK TV" that makes our client being the first banking institution that uses a mix of digital platforms to broadcast the first Facebook LIVE. Meanwhile we showed the whole country how 6 students got the deserved education scholarships for their outstanding financial knowledge and gave an example.