DSK Bank

DSK Bank: National Financiada 2020

Galvanizing a nation to support the financial education.
  • Strategy and Innovation
  • Content and Creative
  • Technology

Financial literacy in Bulgaria has been declining for decades. Across all ages. As a leading financial institution, DSK Bank decided to commit itself to improving the level of financial literacy nationwide. But how to get the attention of young and adult in a single move?


It all starts in the family. Often enough education & literacy, exist, if not as a present knowledge and skill, then as a value or desire for development, in the family. (The system of education comes second.)

The First National Financiada

Everything started in 2019 when we launched the award winning National Financiada – a financial literacy competition for high school students and their parents. And using a mix of digital formats, SoMe and PR techniques all leading users to the unique web platform to sift through the fastest and most knowledgeable entrants to take part in a high-tech final – Live event with a host and audience using the Digital Signage technology platform.

The Real Challenge

A year later, we were ready to build on the high results of the first Financiada making it even bigger. But the 2020 lockdown forced us to rethink our plans for the live finals to keep everyone healthy.

But how to do a live event but without live participants and audience?

By combining three completely different online platforms in one unusual mix, everything came into place. The players were competing on ZOOM, while using the gaming platform Kahoot to answer the questions and everyone could watch the Facebook event live from every point in the country (and win small prizes during the breaк).

We raised the bar by creating a true "DSK TV" that makes our client being the first banking institution that uses a mix of digital platforms to broadcast the first Facebook LIVE. Meanwhile we showed the whole country how 6 students got the deserved education scholarships for their outstanding financial knowledge and gave an example.

Rethinking the use of Digital Platforms was the key to create a live event but without live participants and audience?
Nikolay Sotirov
Project Manager
The results:
  • 993
    Teams signed up trough the web-platform
  • 703
    Passed through phase 1
  • 12
  • 6
    Prizes for education scholarships
  • 7,600+
    Facebook LIVE event views
  • 37
    Number of people needed for this project
  • DSK Bank
    Continued their mission, while also managing to keep people excited and ensuring their safety.
The technological solution through which we conducted the live competition, developed for DSK Bank by Digitas Sofia and Omnichannel, has no analogue and will allow us to repeat the initiative in the future.
Nikolay Takuchev
Head of Marketing and Communications, DSK Bank
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Vasilena Pampova
Product Manager
Hristina Spasova
HR Business Partner

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